NEW RADIO JOURNALISM A PROPOSAL FOR A TV ADVERTISMENT PROGRAM PRESENTED TO: MARKETING MANAGER DAR ES SALAAM SCHOOL OF JOURNALISM P.O.BOX 25444, DAR ES SALAAM, TANZANIA. PREPARED BY: Write Your Names, exam No. P.O Box 12345, e mail/web Dar es salaam-TZ CONTENTS 1. Introduction 2. Proposal 3. Technical specifications 4. Budget summary 5. The Mandatory Attachments: 6. Project Script 7. Budget description 8. Time Schedule 9. Technical supervision 10. Letter of financial support Introduction. Statement of the project. New Radio journalism is a new course introduced to promote journalism professionals engaged in radio broadcasting and production. As it has been said that “New Radio Journalism” is a new course it having a high demand from almost journalist who want and make their career in journalism especially on that new professional that uses digital and portable electronic devices and gargets. Due to modern invents in the industry, radio style and formats of program have changed to a very special study rather mixed as it was in the beginning. For that reasons we need to have also modern professional competences that would fit to the industry in order to deliver good products. We have little competence in journalism in Tanzanian especially in radio industry in relation to East African countries likely Kenya, Uganda etc as result journalist from Kenya gains employment opportunities in Tanzania than the natives. Recently, Tanzanian journalist have demanded through MCT that there must be strong rules and regulations guided to journalist from foreign countries to be employed in our country. According to demand we have to establish a especial advertising program about the project so as to make awareness for those who want to join for that profession early before we lose the opportunity for the marked and win because we are the first instate to establish that course as special course in the country. Vision Advertising is a key element to win the market; if you don’t advertise this new course to our institution we will lose the opportunity of people who shall increase the knowledge or skills about radio journalism. If we advertise this course in our institution will produce professional of radio journalism, to create different program and also to increase the quality of the programs. Mission (Proposal) The purpose of this project is to promote good education programs which will be attractive, to make quality assurance to the professionals, aims to influencing radio quality programs with professional radio journalist. Another reason for advertising the course is to attract and give attention to all people who target to be radio entrepreneur join the course, rather leave the opportunity for foreign professionals. The topic of this project is “New radio journalism course” that contains different content that are targeted toward be informative as well as persuasive in attracting the journalist as well as those wish to specialize on Radio journalism. The target groups is veterans, young people, journalist, DJ’s who interested with radio journalism and those who wish to be competent in new radio media industry focusing on income generating, extend employment opportunities, and improve quality radio programs that fulfills the gap between the audience and the industry. Technical specifications. The advert length is 30 second that will be produced using the HD video format that requires motion and still graphics with sound effects, voice over narration to be recorded in studio. The final advert will then be aired three times a day in prime time for two months. Budget and cost sharing. The estimate budget of the total cost of production is about 3,600,000 Tshs, this is due to the transportation cost, equipment hire, Food and Accommodations, Research and script writing, Labor charges, post production, transmission and other unseen cost. We have no financial sources to share as long as we are students perusing diploma courses; we are producing the advertising as partial fulfillment for our course. Technical supervision Our technical supervisor will be the video and TV tutorial assistant Mr. Kimotta Meshack, who has made a number of production activities as well as experience about the field. The final say and the approval of all production activities shall be, The Principal DSJ. All correspondence must be addressed to him through an address-P.O Box 25444, Dar es salaam. SAMPLE BUDGET DETAILS. A DETAILED BUDGET FOR “NEW RADIO JOURNALISM ADVERT” PRODUTION TO BE HELD ON 06.09.12 INVOLVES FIVE CREW MEMBERS FOR FIVE DAYS. ITEMS DESCRIPTION UNIT IN UNIT COST TOTAL Research Two production members will conduct research and write the script @100,000/=per person 5 days 100,000/= 1,000,000/= Transportation We will need to get communication facilities @ 50,000/= per person per day. 5 days. 50,000/= 250,000/= Equipment We will need to hire the following production equipment for two days at the following price per day: (i) Video camera Sony DSR-PD 175 @ 150,000/= per day, (ii) Sound kit @70,000/= per day, (iii) Lighting kit 70,000/=, (iv) 5 Mini DV tape@ 7,000/= per one DV (v) Editorial Equipment hire @ 500,000/= per day Production 5 days Edit 2 days 150,000/= 70,000/= 70,000/= 7,000/= 500,000/= Food facilities Food will be taken twice a day @ 25,000/= per person for five people within involved contract payable days. N/A 25,000/= Talents and Technical personnel’s labor charges Labor charge will be paid as follows: i) Producer 150,000/= per day ii) Cameraman 100,000/= per day iii) Sound operator 80,000/= per day iv) Director 100,000/= v) Prod. Manager 100,000/= vi) Editor 100,000/= vii) Narrator 70,000/= viii) Talents 50,000/= ix) Guests for preview 30,000/= five days two days two days five days five days four days one day two days 1 day 750,000/= 100,000/= 80,000/= 100,000/= 100,000/= 100,000/= 70,000/= 50,000/= 30,000/= Transmission The advert will be transmitted @ 350,000/= per 30 seconds three times a day 12 days 350,000/= Contingency Other unseen cost to be as assumptions as 10% of the total cost. N/A 10% VAT N/A TOTAL SAMPLE PROGRAM AND SCRIPT. ADVERT THEME AND SCRIPT FOR RADIO JOURNALISM NEW COURSE. (THEME) Imagine Radio journalism that delivers an excellent student who is competent and works confidently in radio industry, also think of an institute that focuses first to provide effective courses and mould you to be a professional radio journalist. Have to encourage that, “a course gives opportunities to those who want their career as innovative on creating employment after graduate”. Make them trust that, the institute is Dar es Salaam school of journalism, with a school motto (Media for democracy) Radio journalism fulfills your ambitions. SAMPLE SHOOTING SCRIPT SHOOTING SCRIPT (Two column format) SHOT DESIGNATION ACTION DESCRIPTION SOUND DESCRIPTION SEQ. 1. SEQ. 2. MIXED SHOTS of radio studio with students on their training activities. MIXED SHOTS of students in classes and the school yard activities, shots have to be recorded with high depth of fields and detailed angles of view. We here DJ sound effect mixed with music about two seconds, music fade goes in background while the voice over narration introduce the announcement. VOICE OVER: (ANNOUNCEMENT) Chuo cha uandishi wa habari DSJ kinawatangazia kozi mpya ya radio journalism kwa ngazi ya astashahada na stashahada itakayoanza Julai mwaka huu2012 ,wahi mapema kwani nafasi ni chache.Chuo kipo kwenye mazingira mazuri ya kujisomea pia kitawatafutia ajira wale wote watakao faulu vizuri.Chuo kipo Ilala sharifu shamba,kwa maelezo zaidi wasiliana nasi kwa simu namba 0784-573294 au unweza tembelea tovuti yetu ya www.dsj.ac.tz EXAMPLE MASTER SCRIPT MASTER SCRIPT FORMAT (Single column format). FADE IN SEQ. 1. INT. RADIO STUDIO-DAY LS...CUT to MIXED SHOTS of radio studio with a DJ mixing up different sound sources, sliding faders up and down, clicking effect buttons, announcing etc, to be recorded in close ups with high depth of fields and detailed angles of view. SOUND: We hear the music and sound jingles that have to open the advert mixed with different sound effects. SEQ. 2. EXT/INT. DSJ SCHOOL CAMPUS-DAY MIXED SHOTS of students in classes and the school yard activities, shots of student in street interview in operation. SOUND: Here sound of music will fade in background when the voice over narration enters following the announcement. SAMPLE TIME SCHEDULE DATE/TIME LOCATION ACTIVITY CREW MEMBERS REQ. & COMMENTS 06.09.12 at 08:00am DSJ premises. The activity for this day is Recording of students activities in the school radio studio. All members as mentioned on the call sheet have to be here. No special requirement. Please be punctual 07.09.12 at 10:00am Mwenge bus stand. In this day we will be taking pictures and shooting of student on their practical radio street interviews As mentioned above Retain your ID’s. well as be careful, speed cars are passing by .. 08.09.12 to 10.09.12 Editorial Studio In this day post-production activities will be held, preview as well as preparation of library materials. Capturing, recording of narration voice over etc. Here the director and the editor will be involved. Requirements will be directed by the production manager. 11.09.12 Studio Preview room It will be a preview session of the final draft program before transmission Producer, Executive producer, Director, Editor and other two people to be invited by the Ex. Producer. Members will be allowed to give out their comments after see the program 14.09.12 TV station Sending the advert for airing preparations. Marketing Manager N/A CONCLUSION For this proposal, if the idea is agreeable to you and seems suitable for your market, we kindly request for financial assistance in order to fulfill our goals for promoting the course, as you will let us know your concern in order to go parallel with our deadlines to win the market.