RESEARCH PROPOSAL THE ROLE OF TELEVISITION IN PROMOTE SWAHILI LANGUAGE IN TANZANIA

DAR ES SALAAM SCHOOL OF JOURNALISM TOPIC: THE ROLE OF TELEVISITION IN PROMOTE SWAHILI LANGUAGE IN TANZANIA To be submitted for the fulfillment of requirement for the award for diploma in journalism in Dar es salaam school of journalism. CASE STUDY: TBC ONE AREA OF THE STUDY: ILALA MUNICIPALITY YEAR OF STUDY 2012 WRITTEN BY: COSMAS J. PAHALAH SUPERVISSED BY: EDWIN MPOKASYE TABLE OF CONTENT CHAPTER ONE 1.0) BACK GROUND OF STUDY……………...........1-2 1.1) STATEMENT OF THE STUDY………………...2 1.2) OBJECTIVE OF THE STUDY………………….3 1.3) SIGNIFICANCE OF THE STUDY……………..3 1.4) RESEARCH QUESTION………………………..4 1.5) SCOPE AND LIMITATION…………………….4 CHAPTER TWO 2.0) LITERATURE REVIEW………………………….5 CHAPTER THREE 3.0) RESEARCH DESIGN…………………………6 3.1) POPULATION……………………………….…6 3.2) SAMPLE AND SAMPLING…………………...6 3.3) STUDY AREA ………………………………....6 3.4) INSTRUMENT OF COLECTING DATA……7 CHAPTER ONE: 1.0) BACKGROUND OF THE STUDY Kiswahili language is basically of Bantu (African) origin. It has borrowed words from other languages such as Arabic probably as a result of Swahili people using the Quran written in Arabic spiritual guidance as Muslims As a regards the formation of Swahili culture and language some scholars attribute these phenomena to the intercourse of African and Asiatic people on the coast of east Africa. The word “Swahili” was used by early Arab visitors to the coast and it means “the coast”. Ultimately it came to be applied to the people and the language. Regarding the history of Swahili language the order view linked to the colonial time asserts that the Swahili language originates from Arabs and Persians who moored to the east Africa coast. Given the fact that only the vocabulary can be associated with these groups but the syntax or grammar of the language is Bantu. This argument has been almost forgotten it well known that any language that has to grow an expand it is territories ought to absorb some vocabulary from other language in its way. As a suggestion has been made that Swahili is an old language. The earliest known document recounting the past situation on the east African coast written in the second century AD(Greek language by anonymous author of Alexandria in Egypt and it is called the periplus of Eritrean sea). Says that merchants visiting east African coast at that time from southern Arabia used to speak with natives in their local language and they intermarriage with them. 1 Those that suggest that Swahili is an old language point to this early source for the possible antiquity of the Swahili language.Itis undeniable truth that Arab and Persian culture had the greatest influence on the Swahili culture and the language for example of the numbers use they are spoken in The Swahili language borowed words from the Portuguese include “leso”= handkerchief; meza=table; Gereza=prison pesa=pesomoney. Swahili bull-fiting; still popular on the Pemba island is also a Portuguese legacy from that period. The Swahili language of the later colonial powers on the East African coast “English” {British} basi {bus}. Pensil {penseli} mashine {machine} “koti”{coat}etc. The Swahili zed German words include shule for school and hela for Germany coin. 1.1) STATEMENT OF THE PROBLEM In Tanzania a large number of people are communicate through Kiswahili because it is the national language. The case in point is that many people in Tanzania they are not independent with their language for example in secondary schools all subjects are taught in English although our national language is Swahili language that problem it causes many students to fail in their subjects. The case is becoming so in ‘Lulu za Kiswahili’ program from TBC1 try to elaborate more about the importance of Swahili language in our country Tanzania like any other country in Africa has sure toiled with developing and strengthening the circle of electronic media or Television in promoting Swahili language especially in schools to be sure that all subject must be teaching in Swahili language from low level up to high level of education. 2 1.2) OBJECTIVES OF THE STUDY General objective To evaluate the contribution of electronic media (TV) in promoting Swahili language. Specific objective 1. To find out the advantage which Swahili language promoted in our country. 2. 3. To access or explore the problems facing people in promoting Swahili language 4. To access and design ways combating bad campaign that discourage people to promote their language in Tanzania. 5. To evaluate how the government promote Swahili language in our country 1.3) SIGNIFICANCE OF THE STUDY 1. The researches is for open up to my mind and knowledge by involving the respondents arguments about Swahili and then help the people to be more successes and aim better life. 2. The research will be used academically, socially and economically as a source of information and reference. 3. This study is partial fulfillments of the requirement of the Diploma in Journalism. 3 1.4) RESEARCH QUESTIONS 1. There are any advantages when Swahili being promoted?- 2. are the problems that can face people in promoting Swahili language? 3. What are the ways that can be used to reduce those problems? 4. In which bad campaign are used in discouraging people to promote their language? 5. What are the solutions of creating Swahili Language? 6. What are the way that the Government are use to promote Swahili language? 1.5) LIMITATION AND SCOPE OF THE STUDY The study will be conducted from two places. TBC1 through lulu za Kiswahili program it will help me to evaluate the contribution of Television in promoting Swahili language. Ilala district is the one of prominent and sounding district in Dar es Salaam. In that area I will find the information from different people, also that district will be the sample of all Tanzania. Dispite research will supposed to be conducted in whole Tanzania, will be conducted in only one district due to the following reasons, Financial problem, Also this research it will be coast my time, 4 CHAPTER 2: 2.0) LITERATURE REVIEW D.P.B Massamba, Y.M Kihore, J.I Hokororo (1999 page 1) explained that Swahili language is used by more than 60 million people in Tanzania and 15 million in Kenya and other country like Rwanda, Burundi, Msumbiji, Zambia , Malawi and Uganda.Swahili language in these countries is used for informing and advertising through electronic media and printing media. Swahili language promoted more in 1967 where Tanganyika government introduced Kiswahili as a national language and Baraza La Kiswahili Tanzania (BAKITA). According to D.P.B Massamba, Y.M Kihore and J.I Hokororo the research agree on that because Swahili language is the national language and if electronic media and printing media in Tanzania could have not used Swahili language as a medium of communication hence people could have failed to get information. J.A.Masebo and N.nyangwine “Sarufi kidato cha 5 na 6), media plays greate role in promoting swahili language as journalist writing and broadcasts by using swahili language also they introduce different programs in radio and television that aimed to promote swahili language. The contribution of Electronic media (TV) in promoting Swahili language were realized for the main part of Tanzania, Electronic media (TV) of leaving by facilitating communities to understand the importance of Swahili language in Tanzania and influence policy making, stimulating magnetic public dialogue and organizing for change, conducting critical research policy analysis and advocacy and collaborating with partners to advance common interest and social in understanding the importance of Swahili language and the way to reduce problem facing Electronic media in promoting that language. 5 CHAPTER THREE 3.0) RESEARCH DESIGN This study will use combination of methods to collect data, the primary data will be conducted by using structured interview, observation and questionnaire method while secondary data will be conducted by documented different documents. 3.1) POPULATION The population of this study will be people from ilala municipality who aged from 15 years old and above, three journalist from TBC One, people from different place in Ilala municipality and students from high learning institutions. 3.2) SAMPLE AND SAMPLING This study will use both probability and non probability sampling techniques. Representative and a basis for generalizing the conclusion by using sample of 100 of local people as well as workers of Baraza la Kiswahili la taifa (BAKITA) 10% students from higher institution 40% journalist from TBC ONE 1% and local people from Ilala streties 49%. 3.3) STUDY AREA The study limited in, Ilala municipal. The study is limited in the area because the researcher has no enough money to conduct research through out the country. 6 3.4) INSTRUMENT OF COLLECTING DATA The researcher will use a number of ways in conduct research includes interview, observation and questionnaire method. The primary data will be conducted by using structured interview, observation and questionnaire method while secondary data will be conducted by documented different documents. 7